Unit 18: Cinematography

 M2: Ensure That Recorded Footage Reflects Generic Conventions In this report, I will be explaining how we will follow the conventions of pop punk music videos. I will write about the different techniques we will use and how we will also meet the generic conventions of every music video.   This song is called Nightmare by a band called Set It Off and the sing was released in 2015. This music fits into the pop punk genre so I will be analysing some rock styled music videos to see what conventions we need to use for our music video. The purpose of my music video is to promote the band Set It Off and the song. Many people enjoy watching music videos to their favourite songs so this is a great way to reach the fanbase and maxamise the success of the product. They also help establish the music genre of the song and create brand identity of the band, reach wider audiences and entertain them. This supports Roy Shuker's theory (2001) that music videos are used as promotional materials to e

M1: Explain the Use of Lighting and Camera Settings In the Context of the Plan You Have Created     To create our music video, we will need to use camera and lighting equipment. We will be implimenting different lighting and camera techniques and settings to ensure our music video is interesting and fits the genre. Our music video will be for the song Nightmare by Set It Off, this is a pop punk song therefore we need to be aware of what techniques we use.                                         Camera Equipment   To record our music video, we will be using a Cannon EOS 250D. These are DSLR cameras that are used in the industry. The camera has an automatic and manual mode, however I will be filming our music video manually to ensure our cinematography is effective and our footage is clear. I will be changing the different camera settings (ISO, Aperture, Shutter Speed, White Balance) and manually changing the focus so our footage is always in focus. I chose this camera specifically since

                          P4: Planning            Unit 18 Cinematography Music Video Treatment/Proposal   Concept/idea:   In our group, we are going to create a music video for the song Nightmare by Set It Off to showcase our cinematography skills. Our music video uses amplification with themes of narrative. In the music video, our character is going to be running from their darker self through different nightmare sequences. The types of nightmares we will include are Running from a shadowy figure in a dark alleyway at night and being in school again. We will also include a prologue and epilogue t o develop our storyline further. Target audience:   We are going to target teenage and young adult explorers. We chose this audience since pop punk/rock music isn’t mainstream unlike pop music. Teenagers and young adults are only just experiencing the real world. They are trying to figure out their identity and how to express/deal with their emotions.  Production team:   Crea